There are many music artists who try to use social media to build fans and promote their music but can’t seem to have much success with doing so.
As an artist having social media profiles are important because it allows you to showcase your music, interact with your fans, build your brand, and connect with professionals within the music industry. And the truth is you can’t achieve any of this if you don’t know how to apply certain methods that will create success for you while using these social media platforms.
In this post I will outline how you can have more success with your social media pages and hopefully you can apply these methods and get an increase of traffic, music plays, video views, more fans, and more people opting into your email auto-responder.
Make An Effort To Socialize
A lot of you self observed musicians miss out on this part. You think because you’re a musician that you’re too good to talk to anyone who asks a question or say thank you when some one compliments you on your music.
I have seen it many times and it’s just stupid! Up and coming musicians are bad at this but some of the musicians that have already made it and are in the spotlight are worst. Not all of them I said some! Don’t let this music stuff get to your head you’re still human no matter what acclaim you receive and should treat people with respect.
Interaction is the biggest key to having success with social media and if there is a lack of it between you and your fans you will start to loose some.
I hate it when I’m on twitter and see a million people following a band or musician and that band is following no one back. Like really guys? You think you’re that important? That proud to click a little follow button? lol crazy. Any way you don’t want to become this type of boastful person. Mind you, you can’t answer everyone but answering a few people back will prove that you are into your fans as much as they are into you. You should always have time with your fans, after all they’re the one’s who are buying your music. With out them there is no you. You should also get in the habit of interacting with A&R’s, publishers, producers, and artists on these social media websites. Connecting with industry professionals will expand your brand and music awareness, and also allow you to build your contact list.
Promote Yourself In Decent Doses
What musicians tend to do on social media websites is over promote themselves. They spam all the time! “Hey buy my cd” or “hey take a look at my music” or “hey check out my Reverbnation page.” There is nothing promoting your music but try to do it in decent doses. Don’t go on twitter and flood your followers time line with spam links to your music site or Facebook page, this is a major turn off, and I know from my experience with this I have deleted or un followed many people because of this.
It’s just not professional. Your friends or followers online won’t mind if you post links to your new music if you do it in decent doses. Over promotion of yourself just shouts that you’re desperate for traffic and views, and it’s a total turn off. I’m sure you guys know what I mean because some of you are doing that right now, or is experiencing it from someone else. This is a sure way to fail at social media so cut it out!
Make Sure You Give Valuable Content
If you’re going to be on a social media site in order for you to sustain your followers and even gain more followers you have to give valuable content. Keep in mind that successful artists on social media websites don’t only talk about their music! They talk about their lives, places they’re traveling to next, new business ventures, and even world news.
To know that an artist can have an opinion on something other than music is so intriguing. It says that he/she has a mind that expands beyond music, and it makes them more attractive. This is true! So posting links to articles or videos you think your followers will benefit from, is a magnificent way to provide valuable information. The more valuable your content you give your followers, the more interaction you will create, thus retaining your followers. And it may also lead to you getting more followers.
Build A Mailing List
Many artists don’t know about list building and because of it they loose out on effectively promoting your music to their core fans. Real branding is taking your fans that you have on social media websites and putting into a mailing list so if they miss some of your promotions on your social media page, you can ensure they receive it via email.
This is how you effectively capitalize on your list. You have to keep in mind that not every person that follows you on your social media page is your fan. Some people just follow your link to listen to your music, or leave a comment on your page because you asked them to or because you have done so to theirs and they’re returning the favor.
You’re going to realize that some of your followers will not return to your page to listen to you music. This is the truth! So to separate the random followers and random listeners from your true fans you need to transfer all your true fans into a mailing list system by asking them to opt-into something called an autoresponder.
This auto-responder collects your fans email address and name so that you can email promotion campaigns to them about your music, show performances, or any other thing you have going on. Musicians that use an auto-responder have an increase in album sales, show sales, and merchandise sales because they’re able to promote their brand to a targeted group of people.
One of the best way you can learn more about the industry, get musician advice, and connect with more people is to join an online forum or group on a social media site that is geared towards your niche in music.
There are groups on social media websites for all genres of music and within these groups you can learn a lot of information that can help you on your journey to becoming a more successful artist. the key to success online is to connect with people, socialize, give valuable information, collect names and email addresses to build a fan list, and learn as much as you can about the industry. All these aspects can help you out tremendously with your music career, so see to it that you do all of them to maximize your success.