5 Powerful Hip Hop Marketing Strategies

 

 

music-marketing

 

 

When we examine the music careers of the artist who come for our help, we notice a few common elements that they posses that ultimately hinders them from success. One of those elements is a failure to have a strategic marketing plan in place to push their music to the next level. Without a plan and proper execution of that plan your music won’t reach the ears of anyone.

 

Many artist want to know How To Get More Soundcloud Plays and How To Get More Instagram Followers so they can build a solid fanbase, and consistently market to that core audience. Artist also want to know How To Use Social Media To Sell More Music and the answer to that is that you always have to have a strategy in place.

 

Below I have listed the 5 Best Marketing Strategies to give your music more exposure.

 

Top Marketing Strategies For Rap Artists

 

5) Have A Strategy – Before you start creating an album or mixtape you should always outline how you are going to market and promote this particular project. Every new project will have a new theme that needs to be marketed in a new way. Never make the mistake of thinking all of your music should be marketed the same way. Every new project will yield different results based on your marketing strategy.

 

 

independent-rapper-tips4) Build Your Social Media Presence – Through out this blog we have always stressed to artists how vital it is for them to build up their social media presence. Particularly in the article 5 Ways Artists Can Have More Success On Social .

Without an audience who would you promote your music to? The answer is no one. You build your social media followers a few people at a time.

 

 

  • Have family and friends add you
  • Have your co-workers and/or classmates add you.
  • Have everyone in your music circle add you (Dj’s, Artists, Producers etc.)
  • Have them promote your music to their followers and friends

 

Wash, rinse and repeat! Start from where you’re at and the people you know. Then expand by getting them to tell the people they know; and so on and so forth. Don’t try to get a million people to follow you, worry about the people you know first. Start basic then expand.

 

3) Get Featured On Hip Hop Blogs – The key to your success will be to make music on a consistent basis, and then promoting that music to the world. You need to get your music in front of as many eyes as possible, and one of the best ways to do that is to Get Featured On Hip Hop Blogs .

 

Why are hip hop blogs and websites so important for an artist. Well first off it gives him/her credibility among those within the music industry. Secondly it is a great forum for people to get to know you as an artist while listening to your music. It is a great medium to build fans!

 

2) Get Yourself On Media – When I mention media I’m talking about radio interviews, on camera interviews, radio play, publication features and newspaper features. The goal is to build a buzz around your name so people can go and search for your music online. The mistake that artist make is going for big magazines like XXl, Spin, Vibe etc. These are commercial publications paid big dollars by record companies to get their artists features. My advice is to start small with media in your local community, then city, then country.

 

Utilize college and university radio stations and newspapers. Set up interviews at local tv stations. Get feature in music publications in your city. Again, start small and expand you can not land on big media unless you have clout from smaller media platforms. That’s just how it works.

 


Start Your Free Trial Today!1) Build your Emailing List – This is number one on the list because as your music career progresses your fan base will.

You need a system in where you can collect your fans information so you can market and sell your music and merchandise directly to them.The best way to do this is to set up An Email Marketing Form

 

 

 

 

As time progresses and you learn the ins and outs of he music industry one of the things that will be stuck in your head is the saying “The Gold Is In The Follow Up”. Meaning that the fortune; the hundreds of thousands – even millions of dollars you will make will be in following up with people in your emailing list, and informing them on your album release, concert ticket sales, and new merchandise releases.

 

Do you understand what I’m saying? Building an emailing list allows you to market to people who want to be marketed to. These people willingly filled out a form saying they want you to notify them about the music that you are selling. They are begging to give you money all you have to do is follow up with them and tell they when your music is selling and where to buy it. That’s all.

 

Follow these 5 simple strategies and add them to your hip hop marketing campaign, and you will become successful in no time.

 

 

 

Add a Comment

Your email address will not be published. Required fields are marked *

*

You cannot copy content of this page