Why Do Rappers Drink Hennessy



why black people love hennessy


There’s a lot of confusion as to why rappers drink Hennesy. The cognac has been rapped about in many songs and is also mentioned as the top choice of alcohol beverage among African-Americans. This article will give you more insight as to why so many rappers and the majority of African-Americans drink it and promote it so much.


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What Is Hennessy?


Hennessy is a cognac house with headquarters in Cognac, France. Jas Hennessy & Co. (Which is the company’s official name) sells about 50 million bottles a year worldwide, or more than 40 percent of the world’s cognac, making it the world’s largest cognac producer. It is owned by Moët Hennessy, which is in turn owned by LVMH (66%) and Diageo (34%).


What Is Hennessy Made From?

Hennessy is a cognac and in order for it to be called a cognac its production methods must meet certain requirements. In particular, it must be made from specified grapes, of which Ugni Blanc (known locally as Saint-Emilion) is the one most widely used.


What Does Hennessy Taste Like?


Overall Hennessy is a bit on the strong side. It goes down well if you mix it but most people have it on the rocks, which will go down the system a bit rough. Take a few shots of it and you can call it a night, it goes straight to your head so you will get buzzed a lot quicker.


Most people who want to show out (Show off) will drink it in a club straight from the bottle. To get an ultimate high rappers drink it along with smoking weed. If you are new to drinking I don’t suggest you do that. Rather ease into it by mixing it and having it on the rocks (with ice).


So ultimately it has a strong taste and if you’re into strong drinks Henny is for you.



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mixing hennessy


What Is Hennessy Good To Mix With?


To be honest we all have different taste buds and I would recommend you trying out different mixes to see what works best for you. But if you want to know the most popular mixes I have listed a view ingredients below.



1 part of Hennessy cognac
1 part of Lemonade
1 dash of Lime juice
2 thin slices of Cucumber
Build Hennessy cognac, lemonade and lime juice in a rocks glass filled with cubed ice. Add the 2 thin slices of cucumber.
Garnish with a cucumber slice.



1 ½ parts of Hennessy cognac
½ part of fresh Lime juice
¼ part of simple Syrup
3 fresh (torn) Mint leaves
3 ½ parts of Ginger Ale



1 ½ parts of Hennessy cognac
5 Blackberries
½ part of Lemon juice
¼ part of simple Syrup
½ part of Crème de Mûre



1 ½ parts of Hennessy cognac
1 ½ parts of Apple liqueur
1 teaspoon Demerara Sugar
1 dash of Lemon bitters




Why Do Rappers Drink Hennessy?


A lot of rappers actually drink Hennessy without knowing the real reason why it’s so popular among them. It’s definitely not because it’s the best cognac in the world or best tasting alcohol in the world even though rappers and some African-Americans claim it to be so.


Rappers drink Hennessy because all the rappers they look up to mention it in their songs, and because it’s a popular thing to mention as a rapper. Rappers I know do not drink Hennessy on the regular. In fact it’s not their go to drink!


So it’s more of a wanting to be cool thing among your peers if you mention Hennessy. Now to be clear yes some do drink it, but not as often as you may think. No rapper is overseas on tour at a restaurant or in a hotel saying “We need some liquor make sure you get henny”. Not at all. They would call for a few other liquor options before Hennessy.


There is actually a deeper connection with the “henny” brand and black people that rappers are unaware of.



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rappers like hennessy so muchThe History of African-American’s With Hennessy


Hennessy has always had a connection to the black community in America. This connection goes way back to the 1950’s.


Hennessy was the first liquor brand to advertise directly to black people. Hennessy took out advertisements spots in popular black magazines such as Jet and Ebony.


These magazines were consumed by a large amount of black communities in America because it reflected their culture and race.


The advertisements caught on and since they were the only liquor company branding to black people at that time, black folks embraced the brand as if it were their own. it also helped that Hennessy employed a lot of African-Americans. Everything from the models that advertised the cognac, to the Vice President of Urban Market Development was black.


In 2015 Nielsen Stats reported that African-American’s have a buying power of $1.2 Trillion . Looking at those numbers and seeing that black people are the number one consumers of Hennessy it’s fair to say that they contributed greatly to the popularity of the brand and the hundreds of millions the company makes today. Hip-hop has helped many brands reach the mainstream audience because rap music is the most popular music; whether you believe that or not.


I doubt that Hennessy could have foreseen how big it would get by advertising to black people and having rappers popularize the drink through their music. But it worked! I’m sure they’re smiling and swimming in all the hundreds of millions they’ve made due to the support of black people.


So that’s why “Henny” is popular among rappers and why they show respect to the brand. It’s because there is a long connection within the black community.


2pac – Hennessey (Radio Mix Version)




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