Eternal Swyft ft. J. Laconn – My Pride

Check out the long awaited new video from Eternal Swyft, “My Pride” ft. J. Laconn, directed by Edward John Bowden III. Beat produced by CNK Productions.

In his first video since the acclaimed shoot for “The American Dream”, Swyft finds himself now at a point where he notices he can’t escape being called to music and that all of his friendships are a result of what he can’t escape. After an intense opening standoff, Swyft realizes he never will escape music and gives in to what will be his lasting passion, rather his pride..