4 Incredible Ways To Expand Your Artist Brand

In order to become more known as an indie rap artist you have to learn how to expand your brand. Expand your brand simply means to become more visible to more people.

The more people see you and your art, the more they will become familiar with your face, music and brand. This in turn will create a fanbase of people who love your music, and real fans support their favorite artists through buying their music and showing up to their performances.

Below are 4 incredible ways to expand your artist brand in a way that creates a fan base in order to sell more music.

Related: 4 Best Websites To Sell your Music On

Get More Media Coverage

Media has always played an integral role in allowing artists to reach an international audience by giving them coverage. This media coverage can introduce people to an artist they have never heard before, and peek enough interest for them to to inquire more about him/her. This can be done on a national and international scale and contribute to branding the artist in a major way.

Some media platforms for artist branding include: PR releases in foreign countries, radio interviews, Tv appearances, newspaper coverage, and music publication features.

Endorsements Of Major Brands

Artist brand partnerships, or endorsements is one of the money makers for rap artists are endorsement. This is when a major company sees your reach or potential reach of fans and pays you to endorse their brand. That is great but the real exposure here is that you are being associated with a major brand and that will in turn expose you to that brands millions of customers! An endorsement from a major brand can put you in the eyes of millions of people, and will give you a chance to share your music with them in hopes of them becoming your fan.

What is important to note is that you don’t have to be endorsed by a major company to gain cross over success. There are many mid sized companies and also new companies that are gaining traction within their respective fields, that are looking to endorse artists.

Related: 5 Ways To Get More Soundcloud Plays

Collaborations With Other Artists

We wrote an article about Branding By Association and that article reflects what i am saying about collaborations with other artists to expand your rap brand. This method is used by almost every rapper to cross promote and gain interest from the fans of the artist they’re collaborating with.

Just like getting endorsed you don’t need to collaborate with a big artist to garner the power of music exposure. You can easily team up with an artist who is on the rise and gaining momentum and popularity. Check who is the hottest rising stars within your city, and make a collab happen.

Advertising Your Brand To The Masses

In today’s world of music where fans can access you from the click of a button using the internet, it is imperative to your success to use the internet as a tool to brand yourself. One of the major ways to do this is through advertisements. There are a variety of online advertisements you can do for your music, but the most common ones are Banner Ads and Youtube Video Ads. These forms of advertisements can potentially get you in the eyes of thousands of people.

For the banner ads you want to place them on relevant hip hop sites that garner lots of traffic. And the key to a successful Youtube ad campaign is knowing what keywords to pick in order to effectively reach your audience. All in all with a little know how and a few resources these 4 methods can really help exploit your music on an international level.