8 Ways To Promote Your Music On Social Media
In order to effectively promote your music on social media, it’s good to know the facts about this form of medium.
The stats show that the number of social media users globally grew from 4.2 billion in January 2021 to 4.62 billion in January 2022.
This accounts for a 10.1% growth YOY (year over year) of global social media usage. In comparison, January 2023 saw a modest 3% growth of +137 million users.
Networks vary in popularity with different demographics and they’re still evolving. Research by Global WebIndex that we reference in this article shows that globally,
59% of the world’s population uses social media. The average daily usage is 2 hours and 31 minutes (January 2023).
Have A Promotional Strategy In Place
A social media plan, or any strategy, must include goals and objectives. They should be the determinants of your success throughout the networks and should be used to describe precisely what you hope to accomplish with your social media performance.
Your objectives should be SMART – specific, measurable, attainable, relevant and time-bound – whether you want to increase your fan base, sell more.
Building And Creating Your Brand
Whatever content you produce and distribute to your audience reflects a lot about you as a musician and a person.
As part of your social media strategy, you should build a brand for yourself as a musician.
This is a challenging idea that heavily depends on your self-awareness and self-knowledge.
The tone of your voice when writing captions, your visual identity, your values and what you stand for, the sort of story you choose to tell about yourself and how you convey it, and much more are all important aspects of branding.
In the end, how you present yourself on social media will help you draw in the right audience who will be able to connect with you and develop a stronger connection with your music.
Defining Your Target Audience
Who is your targeted audience? How do you define them? Who is the suitable audience, to speak of them?
It’s critical to gain as much knowledge as you can about your fans and followers, both current and desired.
You should have access to trustworthy analytics from social media networks that provide information on audience demographics and activity.
If you are unsure where to locate this you can look up videos on Youtube or contact the social media platform asking them on instructions on how to access your analytics so you can view your follower’s engagement such as views, likes, comments, as well as post reach etc.
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Automate Your Social Media Posts
While you’ve undoubtedly heard it before and might hear it again, consistency is crucial. This is due to the fact that a consistent posting schedule will entice your audience to return for more.
A content calendar may assist you in not just continuing to provide original content on social media but also in differentiating between the various sorts of content you produce for various channels.
The content you post may generally be divided into three primary categories: promotional, professional, and personal.
Promotional material would directly address music marketing, professional content would emphasis on images or videos from performances, photoshoots, or music video shoots, and personal would be content surrounding your personal life.
Depending on specific capabilities of social networking networks, you may also select between other material types, such as images, videos, reels, etc.
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Choosing Quality And Quantity
Although it’s important to provide high-quality material, the adage “quality over quantity” isn’t always accurate. In actuality, both elements could be equally important to you and your music marketing.
Quantity is essential for recognition, visibility, audience exposure, reach, and engagement.
Quality is important because without it your brand and music will suffer because no one will want to listen to your songs. Quality is also important for your arts sake.
You should never want your music to have poor quality because it’s a reflection of you. It’s your thoughts and emotions in song form.
It’s also critical to remember that every platform is unique, necessitating the use of a distinct strategy.
While consistency and “staying up-to-date” with the latest trends are valued on TikTok, content quality is unquestionably a deciding factor on Instagram.
Many low-quality articles showcasing the newest trends will attract more views and interaction than a small number of professionally made films.
Use Hashtags To Increase Your Visibility
Hashtags are terms that are prefixed by the hash symbol (#) and increase the discoverability of your content so that others who are interested in it may find it.
Hashtags link a piece of content to a specific subject, idea, or occasion making it more noticeable to and available to others who don’t follow you.
As a result, you may expand your target audience and increase interaction in ways that are beneficial to your area of interest and competence, which is music and the particular genre you perform.
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It’s crucial that the hashtags you use are clear and relevant to your content (but not too specific as it will be too difficult to find them).
In other words do not use bread hashtags such as one word hashtags, like #music #rap #singer #rapper etc. These are too broad of a term and have steep competition.
Also, you should stay away from popular generic hashtags like #instagram, #goodmusic #followforfollow and #followme.
Use tools like Hashtagify.me, RiteKit, or Hootsuite to evaluate potential hashtags and select the best ones.
Also, you may keep an eye on the hashtags your rivals are using and examine how effectively the hashtags you’ve previously utilized in your articles performed.
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Not to mention, you may use branded hashtags in the shape of your artist name or the name of your band (for example, #moneymike or #bandonfire”).
A creative distinctive hashtag for your artist name or brand can help you establish your music brand identity on social media.
It can also provide you a means to interact with a larger audience, start conversations, advertise your releases or execute social media campaigns.
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How To Promote Your Music On Spotify
The first thing you need to do in order to promote your music on Spotify as an artist is to join Spotify for artists.
In order to do this you would have to have music on Spotify as an artist. The way to do this is to have a music aggregator distribute it to Spotify.
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Get On Spotify Playlist
A great way to promote your music on Spotify is to get on a Spotify playlist. There is two ways to do this and depending on your needs you’ll choose either one or both.
The first option is to get on someone else’s playlist that has a decent size following. A playlist with over 10,000 will help boost your plays and even generate you some income. Yes, remember you are getting paid for your streams on Spotify.
How much you get paid is based on your streams and the percentage your record label takes. If you’re an independent artist your income will be different.
You can get on someone’s Spotify playlist by asking them to put you on it for free, or paying them a small fee to do so.
The other option is that you can get on Spotify’s Official Playlist by pitching your music to them. Spotify does not allow you to pay them to be added to their list.
You have to submit a pitch to them and if they like your music they will add you to one of their playlist. You will be pitching your music to Spotify’s playlist editors who have a set of criteria for you to follow. once completed sit back and wait for a response, or not.
Those who get picked to be added to the playlist will hear back from them via email.If you don’t hear back from them my advice would be to try pitching to them again in a few months with a different song.
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Runs Ads on Spotify To Gain More Followers
One of the best ways to gain more streams, favorites, and followers is to run ads on Spotify.
Spotify allows you to run paid ads on it’s platform in order to reach a wider audience. The ads can be in the form of a video or a voiceover.
My advice would be to split test which method garners you the most results and use that. If you don’t know how to start you can simply go on Youtube and watch a tutorial on how to set up your ad campaign.
When you learn how to set up your first ad you can then go to Spotify Advertising to register and get started.
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How To Promote Your Music On Instagram
Promoting your music on Instagram is a great way to give it exposure on the platform.
Statista.com says that In 2021, there were 1.21 billion monthly active users of Meta’s Instagram, making up over 28 percent of the world’s internet users.
By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.
There are to ways to promote your music on Instagram the first is through what they call a Boost post, and the other is through sponsored ads.
The Boost post feature is a cheaper way to promote your post but it doesn’t not let you add specifics in order to reach a wider audience.
The sponsored ads feature allows you to go in depth when setting up an ad which allows you to design a full ad campaign and target your audience.
In order to track the results of your Boost post or sponsored ad campaigns you will have to convert your personal profile to a business account.
In order to use Sponsored ads on Instagram you would have to set it up through your Facebook Ads Manager.
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How To Promote Your Music On Tik Tok
A 2021 study by Music Business Wide found that 75% of TikTok’s US users say they discover new artists via the platform.
If that number is anywhere close to the same for the rest of the world’s estimated one billion users, it provides literally anyone with the means to reach an unprecedented audience size.
This is an amazing opportunity for you to gain more music exposure and grow your fanbase.
In order to run ads on TikTok you have to be a member of the site. If you’re not already registered you can do so.
Once your registration is completed you can set up and run 10 types of ads:
10 Types of TikTok Ads:
- In-feed video
- Brand takeover
- Spark ads
- Image ads
- Video ads
- Pangle ads
- Carousel
- Branded AR content
- Hastag challenge
- Sponsored influencer content
To go into depth and learn about how to execute these ads you can watch Youtube vidoes or read articles on how to run TikTok ads step-by-step.
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How To Market Your Music On Facebook
Statist has put out a report that says there are 2.93 billion Facebook users out there.That’s double the population of China.
Users of the platform spend an average of 33 minutes on Facebook per day. Between its widespread usage, versatility, targeting, and low costs, it’s not surprising that 66% of U.S. small businesses use Facebook ads.
This is a perfect platform for you to run your music ads. Whether you believe it or not music is your business!
You are not only an artist you have a business to run and your music is your business. In order to market your music business successfully you need to promote it!
What Facebook Ads Can Help You Achieve
Music Brand Awareness – Facebook advertisements enable you to utilize photos and videos which might help your branding – unlike Google ads which are just text. While Facebook’s purchase intent is lower than Google’s, you can still utilize pictures to stand out in a user’s feed by using emotional marketing.
Facebook Ads Are Affordable – Facebook compared to other social media platforms is affordable. For example, Spotify ads start at $250 while you can run a Facebook post for as low as $1 USD per day.
Targeted Audience Tool – Facebook’s ad manager allows you to use tools that will define your target audience. The reason that this is good is because you get to show your ads to people who want to see them! This way you don’t waste money.
Facebook’s Analytical Tools – Facebook has an analytics tool that allows you to view the results of your ad campaign.
This is important because you want to track what is working and what is not. The key is to build on what is working so you can spedn less ad money and have more results.
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How To Promote Your Music On Youtube
TikTok is the new social media platform that has exploded all over the world. Although TikTok is the most popular social media today, Youtube still reigns supreme in the world of video sharing.
With more than 2.1 billion visitors globally, it is the second most popular website on the internet. Learning how to market your music artist channel is essential if you want to take use of the platform’s possibilities.
There are many things you must keep in mind when uploading your music to Youtube. Firstly, always think about your image and brand.
Be sure that your brand and image always remain professional so your fans will respect you and businesses will want to work with you.
In order to achieve this make sure you banner and thumbnail images are clear and high resolution. Uphold a high standard for your self and never depart from it.
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Optimize Your Video Title, Description, and Keywords
Optimizing your title, description, and video with relevant keywords will boost your music video within Youtube’s search engine.
Keywords are search queries hat people type into the search bar in Youtube to find the video they’re looking for.
So for example, “Rap Instrumentals For Drill Rapper” or “New Indie Rock Band From Phoenix”.
once you click enter Youtube will pull up results of videos that have the most relevant keywords to your search.
This is why it’s important to have those keywords in your title, description, video, and hashtags.
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How To Promote Your Music On Soundcloud
SoundCloud is a great place to start your music career and build your initial fanbase.
With over 20 million music creators using the site, it is still extremely difficult to stand out from the crowd and gain public attention.
It’s not enough to just upload your song to SoundCloud and hope for the best, you need to utilize their tools to help you stand out and reach a broader audience.
One of these tools you can use is the advertisement feature. You can run ads on the platform to reach your targeted audience in an effort to build a fanbase.
You can run a Soundcloud ad in 7 easy steps:
- Name your promotion
- Select one of your public, monetizing tracks
- Decide if you want to use Simple or Advanced targeting
- Pick a budget for how much you’d like to spend
- Select your start and end date for the promotion
- Choose the audience you want to reach
- Check availability and add to your cart
It’s that simple. once you have your ad set up you can go and live you life and come back on the day your promo ends.
Just like other social media platforms that offer ads you can check on your insights (analytics) to see how your ad performed.
If you didn’t run a successful campaign that’s okay, run another add but this time make some adjustments.
Maybe people didn’t like that particular song, or your title and description wasn’t good.
Make some adjustments and keep tweaking your ads until you have success! Good luck!
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